Sennza Media to launch monthly features on new things to do across Australia

Sennza Media will begin publishing monthly in-depth features on new things to do across Australia starting in November, responding to reader interest in fresh lifestyle and adventure ideas. The first feature will spotlight Sydney-based Seeksweep, an adventure club built around rewards, events and QR-code-based prizes.

Why it matters: - Sennza Media is expanding its lifestyle coverage into a new monthly feature series focused on activities and experiences across Australia. - The move is aimed at readers looking for year-round ideas on what to do, not just broad lifestyle coverage. - The first featured business, Seeksweep, adds a local adventure-and-rewards angle to the rollout. - More information is available at Seeksweep's website and Sennza Media's website.

What happened: - Sennza Media said it will begin publishing in-depth feature posts in November on new and exciting things to do across Australia. - The magazine said the series was prompted by reader questions and growing interest in that topic. - Sydney-based Seeksweep is the first company set to be featured. - Sennza Media described Seeksweep as Australia's most rewarding adventure club.

The details: - Seeksweep is a lifestyle club centered on rewards, adventure, community and monthly value. - The club includes membership benefits such as rewards, events, partner perks and a growing community. - Seeksweep also uses QR codes hidden across Sydney, which members can scan to unlock instant prizes, points and surprises. - Sennza Media said its site covers lifestyle, travel, fashion, health, social media, diet, fitness, home and garden topics, plus practical guides such as choosing a chiropractor or home builder. - The magazine said it has operated for more than 10 years. - Sennza Media said it has a history of featuring lesser-known Australian industries and companies. - Head of Content Tina Janes said the website has seen strong visitor growth in recent years. - Janes said the team used visitor feedback to shape the content strategy and wants to stay at the leading edge of technology.

Between the lines: - The new feature series looks like a bid to turn audience interest into a recurring editorial product with clearer local utility. - Highlighting smaller Australian businesses may help Sennza Media deepen reader engagement while giving emerging companies more visibility. - The emphasis on technology and QR-code experiences suggests the publication sees interactive content as part of its future editorial mix.

What's next: - Sennza Media plans to publish the first feature on Seeksweep shortly. - The monthly feature series is expected to continue with additional stories on activities and experiences around Australia. - The publication is positioning the format as an ongoing response to reader demand for practical lifestyle content.

The bottom line: - Sennza Media is moving from general lifestyle coverage to a recurring discovery series built around Australian experiences, with Seeksweep as the opening spotlight.