Tim Tam and Robert Irwin launch Australia trip giveaway for US fans

Tim Tam and Robert Irwin are offering three U.S. winners and a guest an Australian adventure that includes flights, a stay at the Crocodile Hunter Lodge and a private Australia Zoo tour. The promotion is designed to deepen Tim Tam’s U.S. foothold while turning an Aussie snack into a broader Australia experience.

Why it matters: - Tim Tam is using a high-profile Australia Zoo partnership to turn brand awareness into a consumer giveaway for U.S. fans. - The campaign ties the snack to Australian wildlife, travel and culture, which can help the brand stand out in a crowded U.S. snack aisle. - The promotion also reinforces Tim Tam’s push in the United States, where the cookie is now sold through Costco, Target, Albertsons, CVS Pharmacy, Amazon and other retailers.

What happened: - Tim Tam teamed up with wildlife conservationist and Australian personality Robert Irwin for a U.S.-focused trip-to-Australia promotion. - Three winning pairs will receive an Australian getaway. - The prize package includes round-trip economy flights from the U.S. to Australia, a two-night stay at the Crocodile Hunter Lodge and a private guided tour of Australia Zoo. - Robert Irwin announced the promotion in a social video on his Instagram. - Francesca Reid, Tim Tam’s global marketing lead, said the campaign is meant to bring the Tim Tam-Australia connection to life for American consumers.

The details: - Entry requires commenting on the Tim Tam U.S. Instagram post with a favorite Tim Tam flavor. - Entrants must tag the person they would bring on the trip. - Entrants must follow @TimTam_US on Instagram. - The competition is open to eligible U.S. residents. - Full terms and conditions are available here. - Tim Tam said the brand has built a strong following in the United States as Americans embrace the cookie and the Tim Tam Slam. - The company cited recent Tim Tam Slam moments from Sarah Snook, Isla Fisher, Hugh Jackman and Oprah Winfrey. - Tim Tam said Circana Australia scan data show the brand is Australia’s favorite chocolate biscuit for the 52 weeks to 08/02/26. - Tim Tam also cited Circana National Shopper Panel data for the 52 weeks to 22/02/2026. - Tim Tam has been made by Arnott’s since 1964. - The product lineup includes Tim Tam Original, Tim Tam Double Coat and Tim Tam Chewy Caramel.

Between the lines: - The giveaway is less about a single prize and more about exporting an Australian lifestyle story to U.S. consumers. - Robert Irwin gives the campaign wildlife credibility and social reach, while Tim Tam gets a recognizable face tied to Australian tourism. - The U.S. retail expansion suggests Tim Tam is trying to convert curiosity about the brand into repeat purchases, not just social engagement.

What’s next: - Tim Tam will select winners from eligible U.S. entries under the promotion rules. - The campaign is likely to drive more social engagement around Tim Tam flavors and the Tim Tam Slam. - The broader U.S. rollout suggests Tim Tam will keep leaning on Australian identity as it grows its American presence.

The bottom line: - Tim Tam is betting that a dream Australia trip can do more than promote a cookie — it can turn the brand into a cultural shortcut for Australia itself.