Redefine ROI adds LLM optimization to its SEO services

Redefine ROI has added LLM optimization to its core SEO offering for startups, SMEs and enterprises as AI Overviews and other answer engines reduce clicks from traditional search results. The agency says the change is meant to help clients stay visible inside AI-generated answers, not just in blue-link rankings.

Why it matters: - Google’s AI Overviews are absorbing more clicks from page-one search results, which means a top ranking no longer guarantees traffic. - Redefine ROI is folding LLM optimization into standard SEO work so clients can surface inside AI-generated answers as well as traditional search results. - The shift affects startups, small and mid-size businesses, and enterprises that depend on organic search for leads.

What happened: - Redefine ROI rebuilt its SEO offering around LLM optimization for clients in the AI search era. - The agency now includes the work in every SEO engagement instead of selling it as a separate add-on. - The service is aimed at startups, SMEs and enterprises. - Founder Mrinal Kaushik says clients keep asking why traffic has fallen even when rankings have not changed.

The details: - The service restructures client content so Google AI Overviews, ChatGPT, Perplexity and Gemini can parse, verify and cite it directly. - Redefine ROI is adding content audits and restructuring for Generative Engine Optimization and Answer Engine Optimization. - The agency is implementing structured data and schema so facts are machine-verifiable. - Redefine ROI is also adding AI-citation tracking to its existing organic SEO reporting. - An Ahrefs 300,000-keyword study found position-one click-through rates fall from 1.41% to 0.64% when an AI Overview appears. - Pew Research found click rates on standard search links fall from 15% to 8% on AI Overview pages. - Industry estimates put the share of Google searches that end without a website visit at roughly 69%. - A GoodFirms 2026 survey found 43% of SEO professionals call AI and LLM optimization a core strategy, while only 14% track visibility in AI answers. - Redefine ROI was founded in 2023 by Mrinal Kaushik. - The agency works across India, the UK, the US and Australia.

Between the lines: - The move reflects a broader shift in search behavior, where visibility in AI summaries can matter as much as classic rankings. - The data points suggest SEO teams are still adapting slowly, even as AI-generated results change how users click. - Folding LLM optimization into standard SEO packages signals that answer-engine visibility is becoming a baseline expectation, not a niche specialty.

What’s next: - Businesses can request an AI-search visibility audit at the agency’s audit page. - Redefine ROI is positioning its SEO work around both traditional search engines and AI platforms as search continues to change.

The bottom line: - For Redefine ROI, SEO now has to win the click and the citation.