Simple Deals publishes first public furniture price index for Australia

Simple Deals has released a new online furniture price index based on 30,124 products, giving Australian shoppers a public benchmark for common home furnishings in 2026. The dataset shows median prices such as $542 for a sofa, $272 for a queen mattress and $270 for a bed frame, with the full index free to cite online.

Why it matters: - Australian shoppers now have a public reference point for common furniture prices online. - The index could help households judge whether a listed price is fair during a period of cost-of-living pressure. - The benchmark focuses on value-segment online furniture, where prices are often far lower than boutique or designer retail.

What happened: - Simple Deals published the Australian Furniture Price Index 2026 on 10 August 2026 in Sydney. - The dataset is based on analysis of 30,124 live products across warehouses in Sydney, Melbourne and Brisbane. - The company says the index is the first freely available benchmark of its kind for Australian furniture buyers. - The full index is published free to cite at the Australian Furniture Price Index.

The details: - The median online price for a sofa or lounge is $542. - A queen mattress has a median price of $272. - A bed frame has a median price of $270. - A chest of drawers or tallboy has a median price of $180. - A dining table has a median price of $309. - Sofas typically range from $339 to $842 for the middle half of products. - Mattresses typically range from $168 to $444 for the middle half of products. - A bedside table is the most affordable storage item highlighted, with a median price of $102. - Outdoor dining settings are among the highest-value items, with a median price of $485. - Starting prices are well below the medians in some categories, including bed frames from $81, mattresses from $60 and bedside tables from $35. - The full index covers 20 furniture categories with starting prices, medians and typical ranges. - Simple Deals says the figures reflect import-direct online furniture, not boutique or designer retail, where the same categories often cost two to five times more. - Simple Deals is a family-run Australian online department store trading since 2018. - The company sells furniture, homewares, appliances and outdoor living products shipped from warehouses in Sydney, Melbourne and Brisbane. - Simple Deals offers free shipping on most orders, a 12-month warranty and buy-now-pay-later options including Afterpay, Zip and Klarna.

Between the lines: - Publishing the data publicly gives Simple Deals a way to position itself as a transparent price reference, not just a retailer. - The index also underscores how fragmented furniture pricing can be, especially between online value retailers and traditional showroom brands. - Joozar Ally, GM Marketing at Simple Deals, said the goal was to help families know what essentials like a mattress should cost.

What's next: - Simple Deals says it will refresh the index quarterly against its live catalogue. - That could make the benchmark a recurring snapshot of online furniture pricing in Australia, rather than a one-time release. - The company’s media contact is Joozar Ally at support@simpledeals.com.au and 1300 456 786.