Prosciutto di Carpegna PDO returns to Australian stores with tasting days

Prosciutto di Carpegna PDO is launching free tasting days across selected Harris Farm Markets and Woolworths stores in Australia from June through autumn 2026. The campaign aims to build awareness of the Italian cured ham’s PDO certification, origin and traditional production among shoppers.

Why it matters: - The tasting program gives Australian shoppers a direct chance to try a protected Italian specialty at the point of sale. - The campaign is meant to raise awareness of PDO and PGI foods and the value of certified origin, traceability and traditional craftsmanship. - The initiative also aims to strengthen Prosciutto di Carpegna PDO's presence in a market that continues to show interest in premium European foods.

What happened: - Prosciutto di Carpegna PDO is returning to Australian stores with a new calendar of Tasting Days starting June 25, 2026 and running through autumn. - The promotions are part of the project “The EU Gem Ham: Prosciutto di Carpegna PDO.” - Selected Harris Farm Markets and Woolworths stores will host the activations. - Shoppers will receive free samples and information about the product's history, production method and PDO mark.

The details: - Each participating store will include a branded promotional desk. - Samples are intended to highlight the ham's soft texture, delicate sweetness and aromatic notes. - Prosciutto di Carpegna PDO is produced exclusively in the municipality of Carpegna in Italy's Marche region. - The ham is made under strict production rules and a slow curing process. - The PDO certification guarantees origin, authenticity and compliance with a protected traditional method. - The full list of stores and the calendar are available on the official project website. - More information is also available on the project website and on Instagram @consorzio_carpegna.

Between the lines: - The campaign uses in-store sampling to turn an abstract quality label into a taste-led sales pitch. - The focus on certified origin and heritage signals a strategy aimed at consumers who care about provenance as much as flavor. - The project is co-financed by the European Union, underscoring an effort to promote protected European food categories abroad.

What's next: - The Tasting Days will continue across the participating stores through autumn 2026. - The project organizers appear to be using the campaign to expand familiarity with the product ahead of future retail opportunities in Australia.

The bottom line: - Prosciutto di Carpegna PDO is betting that direct sampling, retail visibility and PDO storytelling will help win over Australian shoppers.